Meet your new brand manager
Never wonder
what to post again.
MILA learns your brand and tells you what to post, how to create it and what to do next — so the deciding and planning stops eating your day.
Free to start · No card required · Pro from €24/month
Morning, Sofia.
Here's the move today.
“3 things I'd never do again when starting a fashion brand.”
Why today?
Founder content has been performing better than your product-only posts.
Every morning
Open MILA.
Know what to do.
One clear recommendation for today — platform, format, hook, the reason it's the right move and roughly how long it takes. No blank page, no scrolling for inspiration.
Morning, Sofia.
Yesterday's Reel did better than usual. Let's build on it.
Here's what I'd post today
The founder story behind your bestseller.
Hook
“Everyone knows this product. Almost nobody knows why I made it.”
Why today
In this example, founder-led videos have been the strongest format lately — so MILA plans another one, and it's filmable on a phone.
Shot list
- Handheld, seated at the studio table, natural window light.
- Cut to hands folding the linen shirt — texture close-up.
- Return to camera for the final line, slight lean in.
Script
- One. I'd never launch with fifteen styles. Three would have been enough.
- Two. I'd never let a factory talk me out of my fabric.
- Three. I'd never wait until the collection was perfect to show you it existed.
Caption
- Year three lessons, said out loud. The linen shirt is still the one I'd start with again.
CTA
- Comment 'three' and I'll send the full breakdown.
The reality
Being the creator is already a full-time job.
You have to create. And somehow you're also expected to be your own:
- Strategist
- Copywriter
- Trend researcher
- Content planner
- Analyst
- Social media manager
MILA handles the second job.
Meet your manager
One manager.
Your entire content brain.
She learns you.
Your brand, voice, audience, goals, products and aesthetic.
She plans.
Your daily and weekly content strategy.
She creates with you.
Hooks, concepts, scripts, captions, Stories and campaigns.
She watches.
What performs, what doesn't and what you should repeat.
She remembers.
So you never start from zero.
She's there when you need her.
Ask MILA anything about your brand.
Your week
Your week.
Already handled.
Seven days planned around your launches, your best formats and how much time you actually have. Move anything — MILA replans the rest.
Mon
17 AugReel
Founder POV — three things I'd never do again.
Tue
18 AugCarousel
Sketch to sample, in five frames.
Wed
19 AugVideo
TikTok
Studio morning, unedited. Fabric arriving, no voiceover.
Thu
20 AugStories
Ivory or ink — let them choose the launch colourway.
Fri
21 AugIdea Pin
Three ways to wear the linen shirt into autumn.
Sat
22 AugPhoto
Quiet still life. The shirt, a coffee, morning shadow.
Sun
23 AugLetter
Sunday letter: what the next collection is really about.
Create
From idea to posted.
Reels, TikToks, hooks, scripts, captions, carousels, Stories, launches, campaigns and emails — one continuous flow instead of a drawer full of AI tools.
- 01
Idea
She brings one that fits your brand.
- 02
Concept
Format, angle, why it works.
- 03
Script
Written the way you speak.
- 04
Shoot
Shot list you can film on a phone.
- 05
Caption
In your voice, with the CTA.
- 06
Post
Marked done in your week.
Ask MILA
She knows the context.
Not a blank chat window. Every answer starts from your brand, your audience and what you posted last week.
- “What should I post tomorrow?”
- “Why did this Reel flop?”
- “Make this sound more like me.”
- “I launch Friday. What should I post this week?”
- “Give me something easy for today.”
- “Is this idea actually good?”
Sofia asked
“I launch Friday. What should I post this week?”
Build the reason before the product.
Tuesday: the fabric decision nobody sees. Wednesday: a Story poll on the colourway — it makes them part of it. Thursday: founder-led Reel, because that's your best reach format this month. Friday: the drop, short and confident.
Brand memory
Explain yourself once.
MILA remembers the rest.
A few minutes of questions at the start. After that she never asks you who you are again.
- Voice
- Confident, Warm, Editorial, Personal
- Audience
- Women 26–38, creative professions, urban Europe. Shop considered, follow independent brands, read the fabric label before the price.
- Aesthetic
- Editorial, Minimal, Warm neutral, Natural light, Film grain
- Products
- The Linen Shirt, Wide Trouser, Cotton Knit
- Goals
- Grow my audience, Increase sales, Build a community
- Content pillars
- Founder & process, Fabric and provenance, Styling over seasons, Customer stories
- Previous posts
- Learned from every post you make.
- Upcoming launches
- Autumn drop — 12 September · Lisbon studio open day — 28 September
Insights
Less analytics.
More answers.
MILA noticed
Example MILA workspaceFounder-led content
↑ 42%Your audience wants more of you. I'd shift two product posts next week into founder stories.
Also worth knowing
- Saves peak on Thursday evenings. Your most educational piece should live there.
- You haven't posted a customer story in five weeks — it was your best converting pillar in June.
The value
A manager without the manager-sized invoice.
Strategy, planning, creation and daily direction — starting at €24/month.
Traditionally, this is several people
- Content strategistSeparate hire
- Social media managerSeparate hire
- CopywriterSeparate hire
- Trend researchSeparate hire
- AnalyticsSeparate hire
MILA
Pricing
Your brand manager starts at €24/month.
MILA Free
€0
forever
Meet MILA.
- Your Brand DNA, remembered
- One recommendation a day (today only)
- 2 pieces created with you a month
- 5 questions to MILA a month
- 1 brand
No card required.
MILA Pro
The one most creators need€24
per month
Your everyday brand manager.
- Everything in Free
- Your next 7 days planned, not just today
- 400 pieces created with you a month
- 300 questions to MILA a month
- Hooks, concepts, scripts, captions and shot lists
Less than €1 a day. Cancel anytime.
MILA Studio
€49
per month
For creators building more.
- Everything in Pro
- Up to 5 brands, each with its own Brand DNA
- 1500 pieces created with you a month
- 1000 questions to MILA a month
- Advanced insights across brands
Cancel anytime.
Ready to stop guessing?
Wake up knowing
what to post.
Start free · No card required · Set up your brand in minutes