Ask MILA
Ask her anything.
You
What should I post about our launch tomorrow?
MILA
I'd make the founder the story, not the product.
Your product-only posts convert people who already know you. Tomorrow you need the ones who don't. Open on why this collection exists — the fabric mill decision, the thing you almost cut — and let the shirt appear as evidence rather than as the subject.
- Format
- Reel, 22 seconds
- Hook
- “We nearly didn't make this collection.”
- Close
- Shirt on screen for the last three seconds only. Link in the caption, not the hook.