Thursday, 13 August
Good morning, Sofia.
Your audience has been responding to founder-led content. Let's use that while it's working.
Here's what I'd post today.
- Platform
- Format
- Reel
- Objective
- Reach
- Effort
- 25 minutes
Hook
“Three things I'd never do again when starting a fashion brand.”
Founder POV. You, talking straight to camera, no b-roll polish.
Shot list
- 01Handheld, seated at the studio table, natural window light.
- 02Cut to hands folding the linen shirt — texture close-up.
- 03Return to camera for the final line, slight lean in.
Talking points
- 01One. I'd never launch with fifteen styles. Three would have been enough.
- 02Two. I'd never let a factory talk me out of my fabric.
- 03Three. I'd never wait until the collection was perfect to show you it existed.
Caption
Year three lessons, said out loud. The linen shirt is still the one I'd start with again.
Call to action
Comment 'three' and I'll send the full breakdown.
If you have 5 minutes
Story
Photograph the linen shirt on the studio rail, add a poll: 'Ivory or ink?'
If you have more time
Carousel
Five frames on how a piece goes from sketch to sample, ending on the price of doing it properly.
MILA noticed
Your founder-led Reels are outperforming product-only content by 42%. I'd make two more this week.