Insights
What's working.
Content score
78
Up 6 from last week. Consistency is doing most of the work.
Weekly growth
Mon
Tue
Wed
Thu
Fri
Sat
Sun
MILA noticed
Your founder-led Reels are outperforming product-only content by 42%. I'd make two more this week.
Saves peak on Thursday evenings. Your most educational piece should live there.
You haven't posted a customer story in five weeks — it was your best converting pillar in June.
Formats
- Founder Reels+42% reach
- Still life photo+18% saves
- Product-only Reels−12% reach
- Trend audio−26% completion
Content pillars
- Founder & process38%
- Fabric & provenance27%
- Styling22%
- Customer stories13%
Content opportunities
- A Part II to last Tuesday's carousel — it is still gaining saves.
- Pinterest search for 'linen autumn styling' is rising in your market.
- Your Lisbon open day deserves a three-post arc, starting nine days out.